Marketing & Loyalty Analyst

Dallas, TX

Full Time

Experienced

SUMMARY

The Buff City Soap Marketing & Loyalty Analyst will play a pivotal role in leveraging insights from our 3.0 million Buff Rewards members by utilizing first-party loyalty data (Como). This position is responsible for analyzing customer behavior and performance metrics to drive data-informed decisions and strategic initiatives. This role will support our internal stakeholders and Franchisee partners with customer-level analytics and will require close partnership with Finance, Marketing, Ecommerce, IT, and our external loyalty provider and media agency.

KEY RESPONSIBILITIES

Data Analysis & Reporting

Utilize the loyalty system BI tool and data warehouse to run queries, create KPI reports, and track customer behavior metrics like retention and new guest acquisition

Track and report real time results for various Loyalty offers and promotion strategies

Conduct ad hoc analyses for business and franchisee needs, such as basket sizes, cross-product trials, and repeat purchase patterns.

Work closely with Finance team to contribute to monthly Marketing Scorecard, Operating Reviews and Board presentations

Lead big data ad hoc analyses in partnership with GA Insights team

Collaborate with IT and Ecommerce to establish a comprehensive 360-degree view of the Buff City Soap customer as a key member of loyalty Integration team

CRM & Campaign Management

Design and deploy CRM messaging and offers through our in-house CRM tool using segmentation and Insights from loyalty data

Support agency and franchise partners in optimizing campaigns by leveraging 1st party data

Evaluate the success of National and local marketing efforts and media campaigns

QUALIFICATIONS

2-5 years of experience In Marketing or Business Analytics

Strong understanding of marketing analytic principles (customer segmentation, campaign performance, A/B testing)

Strong data management skills with the ability to query, sort, aggregate and manipulate large quantitative data sets

Proficiency In data analysis tools, such a as Microsoft Excel, SQL, and data visualization tools like Tableau or Power BI

Working knowledge of SQL (or similar programming language)

Impeccable attention to detail

Strong collaboration and communication skills, enabling productive partnerships with franchisees, cross-functional peers, and external vendors

Self-starter and ability to work as part of a team, managing deadlines with minimal supervision

Experience working in Franchisee and/or Retail environment

Bachelor’s degree required (business, marketing, or similar)

Apply for this position

Required*

Apply with Indeed

First Name*

Last Name*

Email Address*

Phone*

Address

Resume*

We've received your resume. Click here to update it.

Attach resume or Paste resume

Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or Paste resume

Paste your resume here or Attach resume file

Will you now or in the future require sponsorship for employment visa status (e.g., H-1B visa status)?*

Did a current employee refer you to this position?

If applicable, name of the employee who referred you

This position requires working on-site in Dallas, Texas. Please select the option that best describes your situation:* I currently live in Dallas, Texas, or the surrounding area and can commute to work on-site.I do not live locally but am willing to relocate to Dallas, Texas, if offered the position.I do not live locally and am unable or unwilling to relocate.

Human Check*

Submit Application

Thanks for visiting our Career Page. Please review our open positions and apply to the positions that match your qualifications.

Marketing & Loyalty Analyst

Apply for this position